| 000 -LEADER |
|---|
| fixed length control field |
00491nam a22001937a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
Libsusl |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
200130b xxu||||| |||| 00| 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8120307909 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English Language |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 AAK |
| 100 ## - PERSONAL NAME (AUTHOR) |
|---|
| Personal name |
Aaker, David A. |
| 9 (RLIN) |
8487 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Batra, Rajeev |
| 9 (RLIN) |
1468 |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Myers, John G. |
| 9 (RLIN) |
1469 |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Advertising Management |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
New Delhi |
| Name of publisher, distributor, etc |
Prentice - Hall of India |
| Date of publication, distribution, etc |
1996 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
xiv, 593 p. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Reference Book |
