Aaker, David A. <br/><br/>
Advertising Management 

 - 4th ed. 
 - New Delhi  Prentice - Hall of India  1996 
 - xiv, 593 p. 
<br/><br/><label>ISBN: </label>8120307909 
<br/><br/><label>Dewey Class. No.: </label>659.1 AAK