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1. Brand Relevance : Making Competitors Irrelevant

by Aaker, David A.

Publisher: San Francisco Jossey-Bass 2011Availability: Items available for loan: Faculty Library of Management Studies (3). Location(s): Lending Collection 658.827 AAK.

2. Advertising Management

by Aaker, David A ; Batra, Rajeev ; Myers, John G.

Edition: 4th ed.Publisher: New Delhi Prentice - Hall of India 1996Availability: Items available for loan: Faculty Library of Agricultural Sciences (1). Location(s): Reference Collection 659.1 AAK.

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